01/13/2022 - Grupo Piñero | Sustainability

Grupo Piñero to attend FITUR 2022, bolstering its commitment to sustainability

  • During the fair, the company will present the latest developments in its different business areas within the framework of its 2022-2025 strategic plan.
  • The "We Are Ecocentric" movement, the initiative on which Grupo Piñero's environmental strategy is based, inspires a large part of the concept and design of its stand, which conveys the company's respect and responsibility for the planet.

    Palma, January 13, 2022.- Grupo Piñero, a Spanish tourism company with more than 40 years of history, will be present at the upcoming edition of FITUR, which will be held in Madrid from January 19th to the 23rd. The company will attend what is considered the tourism industry's first major annual event with the update of its 2022-2025 strategic plan, which, in keeping with its goal of continuing to create exciting experiences, consolidates sustainability as a central axis, along with Sustainable Growth and Innovation as pillars of its strategy.

    In this new edition of the fair, held under the slogan "We Embrace the World, We Are Tourism", Grupo Piñero will exhibit the new products for this year from its different business divisions, the most noteworthy of which is the refurbishment and reconceptualization of its Cayo Levantado Resort project.

     Soltour Travel Partners, a joint venture resulting from the strategic alliance between Grupo Piñero and Logitravel Group, will be present for the first time at the fair with its own stand, located in Pavilion 3, Stand 3C05, where several encounters for industry professionals will be held. On Friday, January 21, Encarna Piñero, CEO of Grupo Piñero, will participate in the debate “The leadership of the brave, the key to building and transforming companies in times of special difficulty” together with Ovidio Andrés, president of Smy Hotels, to address the role of the entrepreneur in the face of change.

Commitment to Sustainable Management of the Planet

The company's environmental strategy will be the focus of Grupo Piñero's presence at the trade fair. So much so that, in addition to continuing to disseminate the "We are Ecocentric" movement, an initiative that invites the whole of society to bring out its 'ecocentric' side and take individual actions so that, together, we can take care of the planet, visitors to the stand will be able to learn first-hand about the movement and join it. Thus, as a means of gaining more and more ecocentrics, the company will launch on the movement's Instagram profile (@somosecoistas) a draw entitled "The Ecocentric Traveler", which, in addition, will have the collaboration of several influencers who will amplify the action with the aim of spreading the "We are Ecocentric" message to their community. A trip for two to Bahia Principe Riviera Maya Resort will be raffled among all participants to enjoy a 100% ecocentric experience.

Sustainability has also inspired the stand’s design and conceptualization. In this sense, Grupo Piñero's space - located in Pavilion 3, Stand 3C03 - is based on two fundamental pillars: people and the planet, and fundamentally on the respect and sustainable management of natural resources that represents its Integral Coastal Management Plan. All this in order to create exciting yet responsible experiences for our clients. These concepts are materialized in the space integrating pure volumetric designs and combining textures with neutral and elegant tones, but without forgetting what the colors convey: the blue represents the aquatic environment, the brown refers to the beach-dune system and the green represents the socio economic environment.

Prominence as a Leading Company in the Tourism Market

Grupo Piñero will also play a prominent role in events held as part of the trade fair. Encarna Piñero, the company's CEO, will participate in Exceltur's 11th Tourism Leadership Forum, a key annual event in the industry and a prelude to the official opening of FITUR, which on this occasion is being held under the theme "Rethinking Tourism Post-Covid: New Challenges, New Perspectives". Specifically, Encarna Piñero will speak in the "New Challenges and Policies for Addressing the Evolution of the Tourism Model" segment, in which she will share her impressions with Luis Abinader, President of the Dominican Republic, on the importance of the Caribbean country in the internationalization of the Spanish tourism sector.


Luis Abinader, President of the Dominican Republic, talks with GRUPO PIÑERO CEO Encarna Piñero. January 18, 2022, from 11:40 to 12:00. - IFEMA Convention Center (north) 

In addition, on Monday, January 17, Grupo Piñero, together with IDB Invest and Banco Popular Dominicano, will hold a press conference at Casa de América, where they will present their strategic alliance for the inclusive and sustainable economic growth of tourism in the Dominican Republic and Jamaica, which has resulted in new sustainable financing. 

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