Commitment to Sustainable Management of the Planet
The company's environmental strategy will be the focus of Grupo Piñero's presence at the trade fair. So much so that, in addition to continuing to disseminate the "We are Ecocentric" movement, an initiative that invites the whole of society to bring out its 'ecocentric' side and take individual actions so that, together, we can take care of the planet, visitors to the stand will be able to learn first-hand about the movement and join it. Thus, as a means of gaining more and more ecocentrics, the company will launch on the movement's Instagram profile (@somosecoistas) a draw entitled "The Ecocentric Traveler", which, in addition, will have the collaboration of several influencers who will amplify the action with the aim of spreading the "We are Ecocentric" message to their community. A trip for two to Bahia Principe Riviera Maya Resort will be raffled among all participants to enjoy a 100% ecocentric experience.
Sustainability has also inspired the stand’s design and conceptualization. In this sense, Grupo Piñero's space - located in Pavilion 3, Stand 3C03 - is based on two fundamental pillars: people and the planet, and fundamentally on the respect and sustainable management of natural resources that represents its Integral Coastal Management Plan. All this in order to create exciting yet responsible experiences for our clients. These concepts are materialized in the space integrating pure volumetric designs and combining textures with neutral and elegant tones, but without forgetting what the colors convey: the blue represents the aquatic environment, the brown refers to the beach-dune system and the green represents the socio economic environment.
Prominence as a Leading Company in the Tourism Market
Grupo Piñero will also play a prominent role in events held as part of the trade fair. Encarna Piñero, the company's CEO, will participate in Exceltur's 11th Tourism Leadership Forum, a key annual event in the industry and a prelude to the official opening of FITUR, which on this occasion is being held under the theme "Rethinking Tourism Post-Covid: New Challenges, New Perspectives". Specifically, Encarna Piñero will speak in the "New Challenges and Policies for Addressing the Evolution of the Tourism Model" segment, in which she will share her impressions with Luis Abinader, President of the Dominican Republic, on the importance of the Caribbean country in the internationalization of the Spanish tourism sector.
11th EXCELTUR TOURISM LEADERSHIP FORUM
NEW CHALLENGES AND POLICIES FOR ADDRESSING THE EVOLUTION OF THE TOURISM MODEL
Luis Abinader, President of the Dominican Republic, talks with GRUPO PIÑERO CEO Encarna Piñero. January 18, 2022, from 11:40 to 12:00. - IFEMA Convention Center (north)
In addition, on Monday, January 17, Grupo Piñero, together with IDB Invest and Banco Popular Dominicano, will hold a press conference at Casa de América, where they will present their strategic alliance for the inclusive and sustainable economic growth of tourism in the Dominican Republic and Jamaica, which has resulted in new sustainable financing.