Our founder and president, Pablo Piñero, won the affection and admiration of all throughout his life. He was a hard-working visionary who dedicated all his efforts to creating the great family-run tourism firm that is today Grupo Piñero, the parent company of Bahia Principe Hotels & Resort and Viajes Soltour. But above all he knew how to enjoy life, and all life has to offer.

Mr. Pablo Piñero.
Pablo Piñero on one of his many trips

His career at the head of the group and his inestimable contribution to the tourism sector and the economy of Spain and the Balearics made him won numerous accolades, including the Tourism Medal of Merit of the Ministry of Industry, Energy and Tourism (2015) and of the Majorca Chamber of Commerce (2009).

And if there was one aspect of his life to which Pablo particularly dedicated himself, it was his role as husband, father and son, because his family was always at the heart of all his efforts. His great dream, in fact, was that the company he built should then be run by his daughters. All three of them saw at first hand the efforts made by their father to turn Grupo Piñero into the great family-run tourism company it is today, where we all identify with one phrase: Family is an Attitude.

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1976 - 1978

Soltour tour operator begins operations, specialising initially in charter holiday packages to the islands of the Balearics, Canaries and Caribbean.

Catálogo Soltour (1979)

Group establishment in Palma de Majorca.


Hotel operations begin, with the acquisition of the first hotel in the Balearics.


Soltour expands nationwide throughout Spain and Portugal.

Team (1992)
Team (1992)

Creation of Bahia Principe and first establishment opened in the Dominican Republic.

Bahía Escondida (1995)
Bahía Escondida (1995)

Solbus launched, as a transport company for tourists and employees.


First establishment opens in Mexico.

Bahia Principe México (1999)
Bahia Principe México inauguration (1999)

Opening of the Bahia Principe Costa Adeje in Tenerife.

2001 - 2006

Expansion of the hotel division, with openings in Punta Cana, Riviera Maya, Samaná, Jamaica and North Tenerife.


Residential and golf division begins operations.

2007 - 2008

Hotel Grand Bahia Principe La Romana opens. Entry into the Grand Luxury segment with the opening of the Hotel Luxury Bahia Principe Ámbar Don Pablo Collection.

2010 - 2015

Creation of the Coming2 brand to offer continuity and a new positioning for incoming tourism services, with Tropiconestudio (photography and video) and Emos (electric vehicles).


Twentieth anniversary of the Bahia Principe brand


Encarna Piñero appointed as CEO. Group President and founder Pablo Piñero passes away.

Encarna Piñero (2017)
Encarna Piñero (2017)

Opening of the Fantasia Bahia Principe Punta Cana.


Opening of the Ocean´s 4.


Renewal of Luxury Bahia Principe Ambar.


Opening of the Fantasia Bahia Principe Tenerife.


20th Anniversary of Bahia Principe in Mexico


Launch of the new brand image


Bahia Principe Grand Tulum Renovation


Bahia Principe Golf signs an alliance with PGA of America


Soltour Travel Partner is born


Creation of the Group's Sustainability Area, led by Isabel Piñero CSO.


Strategic alliance between Turiscar Ecotrain and Qev Tech Holding to offer sustainable mobility solutions.


Strategic alliance between Bahia Principe Golf and Troon to enhance penetration into the U.S. and Canadian markets.


20 anniversary of the Bahia Principe Sunlight Costa Adeje.


Signing of the strategic alliance with BID Invest and Banco Popular Dominicano for the development and growth of tourism in the Dominican Republic and Jamaica.

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