Our founder and president, Pablo Piñero, won the affection and admiration of all throughout his life. He was a hard-working visionary who dedicated all his efforts to creating the great family-run tourism firm that is today Grupo Piñero, the parent company of Bahia Principe Hotels & Resort and Viajes Soltour. But above all he knew how to enjoy life, and all life has to offer.
Pablo Piñero on one of his many trips
His career at the head of the group and his inestimable contribution to the tourism sector and the economy of Spain and the Balearics made him won numerous accolades, including the Tourism Medal of Merit of the Ministry of Industry, Energy and Tourism (2015) and of the Majorca Chamber of Commerce (2009).
And if there was one aspect of his life to which Pablo particularly dedicated himself, it was his role as husband, father and son, because his family was always at the heart of all his efforts. His great dream, in fact, was that the company he built should then be run by his daughters. All three of them saw at first hand the efforts made by their father to turn Grupo Piñero into the great family-run tourism company it is today, where we all identify with one phrase: Family is an Attitude.
Soltour tour operator begins operations, specialising initially in charter holiday packages to the islands of the Balearics, Canaries and Caribbean.
Catálogo Soltour (1979)
1986
Group establishment in Palma de Majorca.
1991
Hotel operations begin, with the acquisition of the first hotel in the Balearics.
1992
Soltour expands nationwide throughout Spain and Portugal.
Team (1992)
1995
Creation of Bahia Principe and first establishment opened in the Dominican Republic.
Bahía Escondida (1995)
1997
Solbus launched, as a transport company for tourists and employees.
1999
First establishment opens in Mexico.
Bahia Principe México inauguration (1999)
1999
The Ecobahia Foundation is born in Mexico
2001
Opening of the Bahia Principe Costa Adeje in Tenerife.
2001 - 2006
Expansion of the hotel division, with openings in Punta Cana, Riviera Maya, Samaná, Jamaica and North Tenerife.
2006
Residential and golf division begins operations.
2007 - 2008
Hotel Grand Bahia Principe La Romana opens. Entry into the Grand Luxury segment with the opening of the Hotel Luxury Bahia Principe Ámbar Don Pablo Collection.
2010 - 2015
Creation of the Coming2 brand to offer continuity and a new positioning for incoming tourism services, with Tropiconestudio (photography and video) and Emos (electric vehicles).
2014
Pablo Piñero approves the implementation of a CSR Management System
2015
Twentieth anniversary of the Bahia Principe brand
2015
Approval of the CSR Policy and the 2015-2018 CSR Strategic Plan
2016
Approval of the Environmental, Social and Cultural Policy, Goods and Services Policy
2016
Implementation of the Integral Waste Management System
2017
Encarna Piñero appointed as CEO. Group President and founder Pablo Piñero passes away.
Encarna Piñero (2017)
2017
Opening of the Ocean´s 4.
2017
Opening of the Fantasia Bahia Principe Punta Cana.
2017
Creation of the Corporate Social Responsibility department
2017
Adherence to the UN Global Compact
2018
Renewal of Luxury Bahia Principe Ambar.
2018
Opening of the Fantasia Bahia Principe Tenerife.
2018
Awarding of 23 Sustainability certifications to Bahia Principe Hotels & Resorts
2019
20th Anniversary of Bahia Principe in Mexico
2019
Launch of the new brand image
2019
Approval of the Compliance Model, Code of Ethics, and Human Rights and Sexual Exploitation Policy
2019
Signing of the first Sustainable Financing deal with BBVA
2019
Launch of the 2019-2023 Integral Coastal Management Plan
2019
Contracting of 100% renewable energy in Spain
2020
Bahia Principe Grand Tulum Renovation
2020
Bahia Principe Golf signs an alliance with PGA of America
2020
Implementation of the Biodiverse, Clean and Sustainable Samaná Program
2021
Soltour Travel Partner is born
2021
Creation of the Group's Sustainability Area, led by Isabel Piñero CSO.
2021
Strategic alliance between Turiscar Ecotrain and Qev Tech Holding to offer sustainable mobility solutions.
2021
Strategic alliance between Bahia Principe Golf and Troon to enhance penetration into the U.S. and Canadian markets.
2021
20 anniversary of the Bahia Principe Sunlight Costa Adeje.
2021
Creation of Grupo Piñero’s Sustainability Division
2021
Launch of the "We Are Ecocentric" Movement
2021
Appointment of Isabel Piñero as CSO
2022
Signing of the strategic alliance with BID Invest and Banco Popular Dominicano for the development and growth of tourism in the Dominican Republic and Jamaica.
2022
Approval of the 2022-2030 Sustainability Strategy
2022
Creation of the Environment area within the Group's sustainability division
2022
Coming2 Incoming Alliance Group with Air Canada Vacations
2022
Creation of the Emos Caribbean joint venture to boost electric mobility
2022
Takeover of 100% ownership of Soltour Travel Partners and signing of strategic alliances with Guest Incoming, Europamundo and Luxotour
2023
Holding of the first edition of the "Most Ecocentric" Awards
2023
Soltour Travel Partners and TUI Spain join forces in a ground-breaking move in the industry
2023
Expansion of the Ecobahia Foundation to the Dominican Republic