History

DON PABLO PIÑERO

Our founder and president, Pablo Piñero, won the affection and admiration of all throughout his life. He was a hard-working visionary who dedicated all his efforts to creating the great family-run tourism firm that is today Grupo Piñero, the parent company of Bahia Principe Hotels & Resort and Viajes Soltour. But above all he knew how to enjoy life, and all life has to offer.

Mr. Pablo Piñero.
Pablo Piñero on one of his many trips

His career at the head of the group and his inestimable contribution to the tourism sector and the economy of Spain and the Balearics made him won numerous accolades, including the Tourism Medal of Merit of the Ministry of Industry, Energy and Tourism (2015) and of the Majorca Chamber of Commerce (2009).

And if there was one aspect of his life to which Pablo particularly dedicated himself, it was his role as husband, father and son, because his family was always at the heart of all his efforts. His great dream, in fact, was that the company he built should then be run by his daughters. All three of them saw at first hand the efforts made by their father to turn Grupo Piñero into the great family-run tourism company it is today, where we all identify with one phrase: Family is an Attitude.

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Year
1976 - 1978

Soltour tour operator begins operations, specialising initially in charter holiday packages to the islands of the Balearics, Canaries and Caribbean.

Soltour
Catálogo Soltour (1979)
1986

Group establishment in Palma de Majorca.

1991

Hotel operations begin, with the acquisition of the first hotel in the Balearics.

1992

Soltour expands nationwide throughout Spain and Portugal.

Team (1992)
Team (1992)
1995

Creation of Bahia Principe and first establishment opened in the Dominican Republic.

Bahía Escondida (1995)
Bahía Escondida (1995)
1997

Solbus launched, as a transport company for tourists and employees.

1999

First establishment opens in Mexico.

Bahia Principe México (1999)
Bahia Principe México inauguration (1999)
1999

The Ecobahia Foundation is born in Mexico

2001

Opening of the Bahia Principe Costa Adeje in Tenerife.

2001 - 2006

Expansion of the hotel division, with openings in Punta Cana, Riviera Maya, Samaná, Jamaica and North Tenerife.

2006

Residential and golf division begins operations.

2007 - 2008

Hotel Grand Bahia Principe La Romana opens. Entry into the Grand Luxury segment with the opening of the Hotel Luxury Bahia Principe Ámbar Don Pablo Collection.

2010 - 2015

Creation of the Coming2 brand to offer continuity and a new positioning for incoming tourism services, with Tropiconestudio (photography and video) and Emos (electric vehicles).

2014

Pablo Piñero approves the implementation of a CSR Management System

2015

Twentieth anniversary of the Bahia Principe brand

2015

Approval of the CSR Policy and the 2015-2018 CSR Strategic Plan

2016

Approval of the Environmental, Social and Cultural Policy, Goods and Services Policy

2016

Implementation of the Integral Waste Management System

2017

Encarna Piñero appointed as CEO. Group President and founder Pablo Piñero passes away.

Encarna Piñero (2017)
Encarna Piñero (2017)
2017

Opening of the Ocean´s 4.

2017

Opening of the Fantasia Bahia Principe Punta Cana.

2017

Creation of the Corporate Social Responsibility department

2017

Adherence to the UN Global Compact

2018

Renewal of Luxury Bahia Principe Ambar.

2018

Opening of the Fantasia Bahia Principe Tenerife.

2018

Awarding of 23 Sustainability certifications to Bahia Principe Hotels & Resorts

2019

20th Anniversary of Bahia Principe in Mexico

2019

Launch of the new brand image

2019

Approval of the Compliance Model, Code of Ethics, and Human Rights and Sexual Exploitation Policy

2019

Signing of the first Sustainable Financing deal with BBVA

2019

Launch of the 2019-2023 Integral Coastal Management Plan

2019

Contracting of 100% renewable energy in Spain

2020

Bahia Principe Grand Tulum Renovation

2020

Bahia Principe Golf signs an alliance with PGA of America

2020

Implementation of the Biodiverse, Clean and Sustainable Samaná Program

2021

Soltour Travel Partner is born

2021

Creation of the Group's Sustainability Area, led by Isabel Piñero CSO.

2021

Strategic alliance between Turiscar Ecotrain and Qev Tech Holding to offer sustainable mobility solutions.

2021

Strategic alliance between Bahia Principe Golf and Troon to enhance penetration into the U.S. and Canadian markets.

2021

20 anniversary of the Bahia Principe Sunlight Costa Adeje.

2021

Creation of Grupo Piñero’s Sustainability Division

2021

Launch of the "We Are Ecocentric" Movement

2021

Appointment of Isabel Piñero as CSO

2022

Signing of the strategic alliance with BID Invest and Banco Popular Dominicano for the development and growth of tourism in the Dominican Republic and Jamaica.

2022

Approval of the 2022-2030 Sustainability Strategy

2022

Creation of the Environment area within the Group's sustainability division

2022

Coming2 Incoming Alliance Group with Air Canada Vacations 

2022

Creation of the Emos Caribbean joint venture to boost electric mobility

2022

Takeover of 100% ownership of Soltour Travel Partners and signing of strategic alliances with Guest Incoming, Europamundo and Luxotour 

2023

Holding of the first edition of the "Most Ecocentric" Awards 

2023

Soltour Travel Partners and TUI Spain join forces in a ground-breaking move in the industry 

2023

Expansion of the Ecobahia Foundation to the Dominican Republic 

2023

Opening of Cayo Levantado Resort 

2023

Soltour Travel Partners strengthens its position as a tourism hub under the new name Travelance

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