Our founder and president, Pablo Piñero, won the affection and admiration of all throughout his life. He was a hard-working visionary who dedicated all his efforts to creating the great family-run tourism firm that is today Grupo Piñero, the parent company of Bahia Principe Hotels & Resort and Viajes Soltour. But above all he knew how to enjoy life, and all life has to offer.
Pablo Piñero on one of his many trips
His career at the head of the group and his inestimable contribution to the tourism sector and the economy of Spain and the Balearics made him won numerous accolades, including the Tourism Medal of Merit of the Ministry of Industry, Energy and Tourism (2015) and of the Majorca Chamber of Commerce (2009).
And if there was one aspect of his life to which Pablo particularly dedicated himself, it was his role as husband, father and son, because his family was always at the heart of all his efforts. His great dream, in fact, was that the company he built should then be run by his daughters. All three of them saw at first hand the efforts made by their father to turn Grupo Piñero into the great family-run tourism company it is today, where we all identify with one phrase: Family is an Attitude.
Soltour tour operator begins operations, specialising initially in charter holiday packages to the islands of the Balearics, Canaries and Caribbean.
Catálogo Soltour (1979)
1986
Group establishment in Palma de Majorca.
1991
Hotel operations begin, with the acquisition of the first hotel in the Balearics.
1992
Soltour expands nationwide throughout Spain and Portugal.
Team (1992)
1995
Creation of Bahia Principe and first establishment opened in the Dominican Republic.
Bahía Escondida (1995)
1997
Solbus launched, as a transport company for tourists and employees.
1999
First establishment opens in Mexico.
Bahia Principe México inauguration (1999)
2001
Opening of the Bahia Principe Costa Adeje in Tenerife.
2001 - 2006
Expansion of the hotel division, with openings in Punta Cana, Riviera Maya, Samaná, Jamaica and North Tenerife.
2006
Residential and golf division begins operations.
2007 - 2008
Hotel Grand Bahia Principe La Romana opens. Entry into the Grand Luxury segment with the opening of the Hotel Luxury Bahia Principe Ámbar Don Pablo Collection.
2010 - 2015
Creation of the Coming2 brand to offer continuity and a new positioning for incoming tourism services, with Tropiconestudio (photography and video) and Emos (electric vehicles).
2015
Twentieth anniversary of the Bahia Principe brand
2017
Encarna Piñero appointed as CEO. Group President and founder Pablo Piñero passes away.
Encarna Piñero (2017)
2017
Opening of the Fantasia Bahia Principe Punta Cana.
2017
Opening of the Ocean´s 4.
2018
Renewal of Luxury Bahia Principe Ambar.
2018
Opening of the Fantasia Bahia Principe Tenerife.
2019
20th Anniversary of Bahia Principe in Mexico
2019
Launch of the new brand image
2020
Bahia Principe Grand Tulum Renovation
2020
Bahia Principe Golf signs an alliance with PGA of America
2021
Soltour Travel Partner is born
2021
Creation of the Group's Sustainability Area, led by Isabel Piñero CSO.
2021
Strategic alliance between Turiscar Ecotrain and Qev Tech Holding to offer sustainable mobility solutions.
2021
Strategic alliance between Bahia Principe Golf and Troon to enhance penetration into the U.S. and Canadian markets.
2021
20 anniversary of the Bahia Principe Sunlight Costa Adeje.
2022
Signing of the strategic alliance with BID Invest and Banco Popular Dominicano for the development and growth of tourism in the Dominican Republic and Jamaica.