History/

DON PABLO PIÑERO

Our founder and president, Pablo Piñero, won the affection and admiration of all throughout his life. He was a hard-working visionary who dedicated all his efforts to creating the great family-run tourism firm that is today Grupo Piñero, the parent company of Bahia Principe Hotels & Resort and Viajes Soltour. But above all he knew how to enjoy life, and all life has to offer.

Mr. Pablo Piñero.
Pablo Piñero on one of his many trips

His career at the head of the group and his inestimable contribution to the tourism sector and the economy of Spain and the Balearics made him won numerous accolades, including the Tourism Medal of Merit of the Ministry of Industry, Energy and Tourism (2015) and of the Majorca Chamber of Commerce (2009).

And if there was one aspect of his life to which Pablo particularly dedicated himself, it was his role as husband, father and son, because his family was always at the heart of all his efforts. His great dream, in fact, was that the company he built should then be run by his daughters. All three of them saw at first hand the efforts made by their father to turn Grupo Piñero into the great family-run tourism company it is today, where we all identify with one phrase: Family is an Attitude.

Year
1976 - 1978

Soltour tour operator begins operations, specialising initially in charter holiday packages to the islands of the Balearics, Canaries and Caribbean.

Soltour
Catálogo Soltour (1979)
1986

Group establishment in Palma de Majorca.

1991

Hotel operations begin, with the acquisition of the first hotel in the Balearics.

1992

Soltour expands nationwide throughout Spain and Portugal.

Team (1992)
Team (1992)
1995

Creation of Bahia Principe and first establishment opened in the Dominican Republic.

Bahía Escondida (1995)
Bahía Escondida (1995)
1997

Solbus launched, as a transport company for tourists and employees.

1999

First establishment opens in Mexico.

Bahia Principe México (1999)
Bahia Principe México inauguration (1999)
2001

Opening of the Bahia Principe Costa Adeje in Tenerife.

2001 - 2006

Expansion of the hotel division, with openings in Punta Cana, Riviera Maya, Samaná, Jamaica and North Tenerife.

2006

Residential and golf division begins operations.

2007 - 2008

Hotel Grand Bahia Principe La Romana opens. Entry into the Grand Luxury segment with the opening of the Hotel Luxury Bahia Principe Ámbar Don Pablo Collection.

2010 - 2015

Creation of the Coming2 brand to offer continuity and a new positioning for incoming tourism services, with Tropiconestudio (photography and video) and Emos (electric vehicles).

2015

Twentieth anniversary of the Bahia Principe brand

2017

Encarna Piñero appointed as CEO. Group President and founder Pablo Piñero passes away.

Encarna Piñero (2017)
Encarna Piñero (2017)