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10/23/2020 - Grupo Piñero | Sustainability

Grupo Piñero contributes to halting climate change by planting more than 3,000 trees in Mexico and the Dominican Republic

  • With this measure, more than 35,000 kg of CO2/year will be offset. 

  • The action is part of the Group's environmental policy and goes far beyond the commitment made by the company in its "Changing the Effect" campaign to offset the carbon footprint generated at the last edition of FITUR. 

  • The Group's sustainability strategy integrates actions aimed at promoting good environmental practices, favouring the protection of the planet and contributing to the United Nations' Sustainable Development Goals (SDGs) as part of its 2030 Agenda.  

Palma de Mallorca, 23 October 2020.- Grupo Piñero, a Spanish tourism company whose history spans more than 40 years, joins the celebration of the International Day of Climate Action (24 October) by taking stock of the various initiatives aimed at mitigating and counteracting the devastating effects of this major threat to the planet.   

Most notable among the different actions to be taken under the Group's environmental policy is the planting of more than 2,500 trees of different species throughout this year on the company's properties in the Dominican Republic, specifically in its Playa Nueva Romana residential complex.  

The species include mahogany (Swietenia macrophylla), red oak (Ekmanianthes longiflora), ash oak (Tabebuia berteori), Totuma (Pouteria domingensis) and Gri gri (Bucida buceras), among others, all of which have a high ecological interest and value for the country's environment, which is why the company has established protective measures for these tree species to contribute to their preservation.  

The planting of these trees, an initiative that is being developed in collaboration with the Dominican Republic's National Botanical Garden, is complemented by the cultivation in a nursery for subsequent field planting of more than 7,000 native shrub species, which come from the Botanical Garden, and seeds collected from various areas of the region. 

The company has also extended this project to its properties in Mexico. More than 800 local species, including the Mexican silver palm (Coccothrinax readii), thatch palm (Thrinax radiata), cherry palm (Pseudophoenix sargentii), Mexican ponytail palm (Beaucarnea pliabilis) and roughbark lignum-vitae or guaiacwood (Guaiacum officinale), have been planted in the environs of the Bahia Principe Grand Tulum hotel, located on the Riviera Maya, which will reopen its doors on 15 November after a comprehensive renovation of its facilities. 

Thanks to this action, the Group estimates that it will offset more than 35,000 kg of CO2  every year. This figure far exceeds the commitment made by the company in its “Changing the Effect” campaign developed at the last edition of the FITUR trade fair, where it undertook to offset the carbon footprint generated by visitors to its stand, which amounted to 12,901 kg of CO2.  

"Realities such as the increase in the average temperature of the earth, pollution or the appearance of diseases and extraordinary atmospheric phenomena make us more aware of the importance of caring for the environment and how this will help us to be more resilient in the face of climate change," noted Antonia del Toro, Grupo Piñero’s Director of Corporate Responsibility. "For this reason, at Grupo Piñero we are committed to a business management model that, thanks to innovative technology, allows us to be more efficient and sustainable, achieving better environmental performance, focused mainly on decarbonisation, energy efficiency, optimal management of resources and the promotion of biodiversity,” she concluded.  

Beyond the individual impact as a company 

As part of its sustainability strategy, the company works to raise awareness of environmental issues among its various stakeholders. In this regard, and through awareness actions promoted by different actors in the Group, good individual and collective practices are encouraged, thus favouring the sustainable and responsible management of the resources the planet offers us. In this way, the company is actively contributing to the United Nations’ Sustainable Development Goals (SDGs) under the 2030 Agenda; specifically SDG 13 – Climate Action and SDG 15 – Life on Land. 

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