Grupo Piñero adheres to the UN Tourism Global Code of Ethics for Tourism

• The official public signing ceremony took place at Fitur 2024 at Grupo Piñero's stand 
• Isabel Piñero, Chief Sustainability Officer of the Group, was in charge of the signing on behalf of the company together with UN Tourism Senior Officer Isabel Oliver

Palma, Wednesday, January 24, 2024. Grupo Piñero has officially subscribed to the Global Code of Ethics for Tourism promoted by UN Tourism (formerly known as the UN World Tourism Organization or UNWTO). The code represents a commitment to the development of responsible and sustainable tourism, endorsed by the United Nations General Assembly in 2001.

The official public signing ceremony took place last Wednesday, January 24, at Grupo Piñero's stand in FITUR. UN Tourism Senior Officer Isabel Oliver and Grupo Piñero's Chief Sustainability Officer Isabel Piñero participated in an official ceremony, which marked the Group's adherence to the principles of the code.

In view of this major milestone for the Group, Isabel Piñero emphasized that “ethics in our business is a fundamental pillar, which is why Grupo Piñero is extremely proud to be part of this fundamental reference framework for responsible and sustainable tourism.  Adherence to the Principles of the Global Code of Ethics represents a firm commitment and a challenge in our continuous improvement to promote tourism that contributes to the development of the communities where we operate, preserving their cultural and natural heritage, and ensuring transparency, fairness and equity.”

Ten principles for an ethical industry

The Global Code of Ethics for Tourism comprises ten principles designed to cover the economic, social, cultural and environmental components of the tourism sector and is aimed at helping member companies maximize their profits while minimizing any potential negative impacts.

Of the ten principles that make up the code, five stand out for their significance: the second article deals with the promotion of tolerance, equality and human rights; the third encompasses the commitment to safeguarding the environment and natural heritage; the fifth seeks to promote the integration of the population into the economic and social fabric of the destinations; the sixth highlights the importance of ensuring the safety of customers; and the ninth article covers local development, avoiding excessive repatriation of profits and guaranteeing the fundamental rights of workers.

The signing and adherence to this code is another step forward in the sustainability objectives of Grupo Piñero, which, through its Sustainability Division, is already ensuring the incorporation of all the principles of the code in its different lines of business and in all its destinations, placing sustainability at the core of the Group's strategy.