Palma de Mallorca. 24 January 2020.- Grupo Piñero, a Spanish tourism company with more than 40 years of history, reinforces its strategic focus on sustainability and will strengthen its contribution to the United Nations' Sustainable Development Goals (SDG), defined in its Agenda 2030, by promoting responsible management throughout the company.
This is what the company's Director of Corporate Social Responsibility, Antonia del Toro, said this morning at FITUR during her participation in a seminar on ‘Tourism and SDG: A safe bet for Spanish companies in their bid to transform the tourism sector’, organised by the Spanish Global Compact Network. Specifically, del Toro detailed some of the Group's most noteworthy initiatives in this area, highlighting the Integral Coastal Management Plan, a project that aims to promote sustainable planning and management of the territory and natural resources of the destinations where the company is present. A key initiative in which Grupo Piñero will invest €10 million from 2020 to 2024.
The Integral Coastal Management Plan took its first steps in 2019 and is already present in Mexico, the Dominican Republic and Jamaica, through its Living Resorts business unit, which covers hotels, residential complexes and golf courses operating under the Bahia Principe brand.
Specifically, the project concentrates its activity on three lines of action with the aim of contributing to both the environmental and the socio-economic spheres of the area. To this end, the company has segregated the project into different areas of activity: the Aquatic System, where, among others, it implements initiatives aimed at recovering coral reefs, sargassum barriers or improving biodiversity; the Beach-Dune System, with the development of actions such as improving beaches, waste management or the application of monitoring and warning systems; and, finally, the Socio-Economic Area, which encompasses work such as the sustainable management of energy and water, the conservation of natural areas, land use planning or the promotion of sustainable mobility
In the words of Antonia del Toro, the director of the sustainability area, "the Integral Coastal Management Plan is an ambitious project and a clear example that we are a responsible company committed to the environment and the local communities in which we are present, as well as to society in general." To which she adds, "the fact that this initiative has the support of different institutions such as universities, research centres or non-profit organisations reaffirms our position as a reference tourism group in terms of the contribution of sustainable development."
A commitment to strategic, cross-cutting and long-term sustainability
In response to its firm commitment to sustainability, throughout 2020 Grupo Piñero will promote the development of other projects such as the Plan for Equal Opportunities in Society which, with the aim of contributing value to society, will be carried out through initiatives related to the labour insertion of young people at risk of exclusion such as the Chance Project. It will also participate in activities aimed at making disability visible, through an agreement with Intedis and the Mula Town Council, and will collaborate with local schools and associations with training programmes and material donations, among others.
At the same time, the company will strengthen its Healthy Company programme, launched in 2006, to improve the physical, mental and social well-being of its more than 15,000 professionals and their families.
In addition, in response to its environmental policy, the company has publicly stated its commitment to reduce CO2 emissions by 60% by 2030. This is a responsibility that Grupo Piñero has also fulfilled during its participation in FITUR 2020 through the implementation of an action which, under the slogan "Changing the Effect", measures for the first time at the fair the carbon footprint generated by visitors to its stand.
In this way, a mobile application will register the carbon footprint produced by the different means of transport used by visitors, with the aim of offsetting it by planting trees on its properties in the Caribbean. The recorded data will be known in real time on the screens of the stand, as well as its conversion to number of trees, which will raise awareness among visitors and make the commitment transparent.