The company has received this recognition in the category of best Corporate Social Responsibility campaign with environmental content for 'We Are Ecocentric', the movement through which it invites society to carry out actions that contribute to the preservation of the planet
The Corporate Responsibility Communication and Action Observatory (OCARE) also recognizes Grupo Piñero with a special mention in the category of Creative and Transformative Communication
Palma, April 6, 2022.- Grupo Piñero, Grupo Piñero, a Spanish tourism company with more than 40 years of history, has received the OCARE award in the category of best Corporate Social Responsibility campaign with environmental content for its ‘Somos Ecoístas’ (We Are Ecocentric) movement. The Corporate Responsibility Communication and Action Observatory (OCARE) also recognized Grupo Piñero with a special mention in the category of Creative and Transformative Communication.
Through the 'We Are Ecocentric' movement, Grupo Piñero invites society to take actions that help preserve the planet and contribute to curbing climate change. The company is also publicizing its environmental sustainability strategy while calling on all its stakeholders, customers, employees, partners, management and, in short, society at large, to participate in the movement, bringing out their 'ecocentric' side.
Antonia del Toro, Grupo Piñero's Corporate Responsibility Director, was in charge of collecting the award at the ceremony held yesterday at Casa de Cantabria in Madrid. In her words of thanks, she stated that “we are proud to receive this recognition for our 'We Are Ecocentric’ movement. An initiative conceived with the aim of expanding Grupo Piñero's commitment to sustainability and the environment by involving the whole of society."
Del Toro emphasized that “at Grupo Piñero, sustainability is the central axis of our Strategic Plan and we work along three main lines: Governance, People and Planet, applying ESG criteria transversally. We care about our environment and are convinced that only by working together can we build a better society, a better planet and a better world.”
The Grupo Piñero representative concluded by stating that “I would like to thank the dedication of the entire team behind this movement, which is having a very good impact and more and more people are joining with small actions, which encourages us to continue working to pass on a better world to future generations.”
These awards, granted by the Corporate Responsibility Communication and Action Observatory (OCARE), annually recognize the communication campaigns of companies disseminating Corporate Social Responsibility initiatives, taking into account their strategic capacity, messages and ingenuity when communicating or disseminating CSR initiatives within companies.
‘We Are Ecocentric', a movement aimed at expanding Grupo Piñero's commitment to the environment
Under the creative concept of 'ecocentric', which is based on the premise that all human beings are selfish by nature, and always seek the best for ourselves and our loved ones, Grupo Piñero shares its commitment to sustainability, the central and transversal axis of its business strategy and, more specifically, to environmental sustainability, by creating the 'We are Ecocentric' movement. Furthermore, society as a whole and the Group’s stakeholders are invited to apply this same selfishness to the protection and conservation of the planet, taking individual actions to achieve a great impact.
To disseminate the movement, the website www.somosecoistas.com was created to publicize Grupo Piñero's environmental sustainability strategy, as well as the main milestones achieved by the company. Similarly, the company's Instagram (@somosecoistas) and Facebook profiles are used to create content and publicize the company's various environmental initiatives.
The 'We Are Ecocentric' movement promotes Grupo Piñero's environmental sustainability strategy, framed within its commitment to the Planet and with the objective of implementing measures that allow progress to be made in the fight against climate change.
Grupo Piñero's sustainability strategy has also been recognized with the 'Forbes-Credit Suisse Sustainability Awards'. This award recognizes the company's track record and efforts in implementing sustainability commitments in its business model.