01/19/2023 - Grupo Piñero | Soltour

Soltour Travel Partners closes FITUR exploring the power of social media in the world of travel

  • The company puts the finishing touch to three days full of activities with valuable content for travel agencies with a talk featuring Encarna Piñero and Gabriel Escarrer, and a round table focused on the value given to social media in the tourism sector
  • In addition, Luxotour, the company's partner, also participated in the Summit and gave a presentation on golf, with special emphasis on this sport as one of the major trends of 2023, on which Soltour will work in the coming months

Madrid, January 20, 2023. Soltour Travel Partners completed its last day at FITUR with a busy schedule of presentations, round tables and lectures. Today, Friday, saw the perfect finale to a trade fair marked by an intense schedule of forums in which leading experts from the sector shared their knowledge in various areas of the tourism industry.

To start off the day, the company made an interesting presentation together with one of its new partners: Luxotour. The wholesaler, with more than 40 years of experience organizing trips to Morocco, joined Soltour Travel Partners at the end of last year to bring to the company its long experience in the destination and reinforcing the company's commitment to offer travel agencies a greater number of innovative products and solutions. This alliance also allows travel agencies to benefit from new destinations in other continents such as Egypt, Jordan, Israel or Turkey.

Luxotour showcased the value of Moroccan carpet making, where a specialist explained the traditional technique used in the country, indicating its keys, while guiding the attendees through the destination, explaining all that remains to be discovered by travelers in this exotic country. After this short presentation, the package of products and services offered by the company was presented.

Encounter between Encarna Piñero and Gabriel Escarrer

Encarna Piñero, CEO of Grupo Piñero, and Gabriel Escarrer, Executive Vice President and CEO of Meliá Hotels International, took center stage at the Soltour Travel Partners Summit in one of the most eagerly awaited meetings at this year's FITUR 2023. The two leading tourism experts discussed the challenges and difficulties facing the sector today, as well as the possible solutions that can be put in place to address them. The talk was moderated by Susana Roza, a well-known journalist and anchorwoman for Televisión Española.

Encarna Piñero emphasized that “having a strong brand is very important, such as the tourism hub created by Soltour Travel Partners, as it has been shown that during this period of time the brands that have generated the most trust are those that have retained and even built loyalty among new clients.

After this unique encounter, Soltour Travel Partners continued with its panel of activities with the expert golf journalist, Hugo Costa. In addition, visitors to the STP stand during these days of Fitur had the opportunity to practice several holes of golf in virtual reality, positioning sports tourism focused on golf as one of the travel trends of 2023.

Finally, to close the day, social media took the limelight with the round table "Aspiration and Inspiration. The Potential of Social Media for Travel Agencies", which discussed the possibilities available to the different players in the tourism sector to join the trend of social media and whether TikTok, Instagram or influencers are the right way to approach it. “The important thing is to know who you are targeting, whether it is a young audience or a more adult one. There are different tools on the market that help you find your audience and choose one platform or another accordingly. The ideal situation is to find a balanced combination of these applications based on the needs of your company,” explained Daniel Nunez Rodriguez, Product Marketing Manager Ads at Meta.

In this way, Soltour Travel Partners put the finishing touch to the conferences and seminars dedicated to professionals. Now, it's the turn of travel lovers... The trade show opens its doors to the general public, who are invited to the Soltour Travel Partners stand to continue enjoying our Summit and the possibilities offered by the company. 

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