Palma, 7 October 2021.- Grupo Piñero, a Spanish tourism company with more than 40 years of history, has renewed the 'Clean and Sustainable Beach' certification granted by the Mexican Institute of Standardisation and Certification for its Riviera Maya resort. This certification, which is granted after an audit process conducted by the Mexican Institute of Certification and Accreditation (Instituto Mexicano de Certificación y Acreditación - IMNC), establishes the sustainability requirements and specifications required to guarantee the quality of the beaches.
The company receives this certification as part of the Integral Coastal Management Plan, through which it conducts sustainable management of the territory and natural resources where it is present. Grupo Piñero's complex has had this accreditation for more than 10 years. On this occasion, it achieved the Level II standard, which certifies the quality of its 0.6-mile stretch of beach until 2023.
In order to achieve this standard, an audit process is carried out where different aspects are taken into account: health quality, safety quality, service quality and environmental performance. The auditors perform an inspection to detect solid urban waste on the beach, a health and hygiene analysis, a survey of safety measures and resources, a biodiversity study, and a documentary review of the beach's infrastructures.
In the words of Isabel Piñero, CSO (Chief Sustainability Officer) of Grupo Piñero: “Estamos We are very pleased to have renewed the ‘Clean and Sustainable Beach’ certification at the Riviera Maya resort. In Mexico, only 36 beaches have achieved this accreditation, and there are only 4 that have this certification in the Cancun and Riviera Maya area, which is a real source of pride and a further demonstration of our commitment to the preservation of the environment and the conservation of biodiversity.
Developing the Integral Coastal Management Plan
Obtaining this certification is part of the 'Beaches' programme of the Group's Integral Coastal Management Plan. This project was launched in 2019 by the company to ensure sustainable management of the territory and natural resources of the different destinations in which it operates. The plan is currently being developed in Mexico, the Dominican Republic and Jamaica through the Living Resorts business unit, which encompasses the Bahia Principe brand hotels, residential resorts and golf courses.
The project develops its actions through 5 programmes: Water, Biodiversity, Corals, Landscape and Beaches. In this regard, Grupo Piñero has undertaken a major task involving the dune system on the coast of Mexico through the 'Beaches' programme, recovering some 650 yards of dunes after readapting the land and cordoning off and signposting the area.
Also, in line with its sustainability strategy, the company has launched the "We Are Ecocentric" movement, with which it invites all its stakeholders and society to bring out the 'ecocentric' side in them. Through this movement, Grupo Piñero makes its environmental strategy known and invites society to participate and get involved in caring for the planet.